DOAJ Directory of Open Access Journal for I Gusti Bagus Rai Utama

Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali
I Gusti Bagus Rai Utama, I Wayan Ruspendi Junaedi
Jurnal Kajian Bali. 2017;7(1):165-186
Abstract | Full Text
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Chapter 3: Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination

978-981-287-606-5Abstract
In the recent years, the senior foreign tourist segment has become
increasingly important for the tourism industry. The strength of this market segment
lies in its two characteristics: the purchasing power and the time available for travel.
This research was conducted based on these two considerations. This research is
confirmatory to the loyalty model developed by previous research, but specifically studied foreign senior tourists. The 400 respondents for this research were deter-
mined purposively. The criteria were senior tourists aged 55 or over and tourists
vacationing in one of Bali’s tourism destinations. Descriptive statistical analysis and
the SEM-AMOS structural model analysis tools were utilized. Meanwhile, the qualitative analysis is descriptive to complement the quantitative analysis. The demo-
graphic profiles of the respondents composed of 57 % male travelers and 43 %
female. Tourists in the age group of 55–65 are 73 and 27 % over 65 years. Repeat
visitors are 81 and 19 % first time visitors. The findings of this research indicated
that (1) internal motivation does not have a significant effect on destination image,
(2) external motivation has a significant effect on destination image and loyalty, but
does not have a significant effect on tourist’s satisfaction, (3) destination image has
a significant effect on tourist’s satisfaction, and (4) tourist’s satisfaction has a significant effect on destination loyalty. Two loyalty models were formed: (1)
Destination loyalty is directly influenced by tourist’s satisfaction and indirectly
influenced by destination image and external motivation. (2) Destination loyalty is
directly influenced by external motivation, but the influence is not as significant as
the influence of tourist’s satisfaction on loyalty. Theoretically, the research suggests
maintaining the joint approach because this approach is able to answer various
questions that quantitative approach alone cannot answer completely. From a practical perspective, the preservation of Bali’s destination image was found to be adequate. The image of Bali includes: (1) a destination that has cultural uniqueness, (2)
welcoming local inhabitants, (3) comprehensive tourism infrastructure, and (4)
comfortable tourism atmosphere.
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Confirmation On The Motivation And Satisfaction Model Of Foreign Senior Tourists

citefactor-journal-indexingForeign senior tourists are overseas travelers aged 55 and above. The core problem explored in the current research is whether there is a relationship between the motivation and satisfaction of foreign senior tourists vacationing in Bali. This is a confirmatory study built on the tourist loyalty model developed by Yoon and Uysal (2003) and Chi (2005), based on the theory of consumer behavior and its application for tourism. The current study is an in-depth confirmation on the effects of travel motivation of the senior tourism segment on the segment’s satisfaction because satisfaction, in turn, affects tourist loyalty as the basis for repeat visits and recommendations for friends and relatives. A survey of 400 respondents was conducted, using field survey method, combining quantitative and qualitative data. The analytical tools utilized were descriptive statistical analysis, multivariate analysis (Structural Equation Modeling), and qualitative descriptive analysis. The tests on confirmation model revealed a relationship model between motivation and satisfaction of foreign senior tourists vacationing in Bali. The goodness of fit tests revealed that the model is replicable for similar research settings. Motivational push factors affect the satisfaction of foreign senior tourists vacationing in Bali, comprising of: (1) the push to visit new places, (2) the push to gain new knowledge and experience, and (3) the push to get out of the daily routine. In addition, motivational pull factors also affect the satisfaction of senior foreign tourists vacationing in Bali, comprising of: (1) health facilities, the quality of travel agency services, and (3) the quality of tour guides. The study also revealed that the opinions of senior tourists on Bali are not all positive; several respondents criticized the various problems that threaten the sustainability of Bali’s tourism. Crowded streets and traffic congestions are seen to be detrimental to Bali’s reputation as island paradise.

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International Research Conference On Higher Education (IRCHE) 2017 in Bali

Universitas Dhyana Pura bekerjasama dengan Polytechnic University of the Philippines akan menyelenggarakan International Research Conference On Higher Education (IRCHE) 2017 pada tanggal 13-16 Desember 2017 di Inna Grand Bali Beach Sanur Bali dengan Tema “Optimizing Research innovation Through International Partnership and Collaboration”. Kami mengundang Bapak/Ibu Dosen/Peneliti untuk ikut berpartisipasi aktif dalam kegiatan IRCHE 2017 sebagai pemakalah maupun peserta seminar. Untuk deadline submission abstract paling lambat tanggal 15 Juli 2017.

Universitas Dhyana Pura diberikan kuota sebanyak 50 paper untuk pemakalah dari Indonesia yang ikut berpartisipasi dan mendapatkan potongan biaya pendaftaran melalui kuota yang sudah disediakan, hingga saat ini masih tersisa 25 kuota. Apabila Bapak/Ibu mendaftar melalui kami akan mendapat diskon biaya pendaftaran dari harga US$ 350 menjadi US$ 200.

Sebelum melakukan registrasi dapat melakukan sign up terlebih dahulu sesuai petunjuk yang tertulis pada poster IRCHE 2017, dapat melalui laman http://irche.org/ atau untuk informasi lebih lengkap dapat menghubungi Hotline Undhira di 0813974477.Poster Terbaru IRCHE 2017

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Senior tourists’ travel selection: A structural model development

ABSTRACT: This study aims to develop a structural model for senior tourists’ choice of
destination. The data was collected from 400 foreign nationals who spent their holiday in
Bali. Confirmatory factor analysis technique (SEM-AMOS) was used to find a causal
relationship between variables in the model, by applying concepts related to motivation, ie, push and pull motivation and their relationship with tourist satisfaction. The study found significant relations between the push and pull motivation. Significant indicators include

Senior tourists’ travel selection: A structural model development

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Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali

This study is about tourist’s motivation to visit Blimbingsari Village, Jembrana, in West Bali. This study has aim to determine the push factors, and pulls factors to visit Blimbingsari Village. The respondents are 100 people. Based on their genders, there are 46% male and 54% female. Domestic tourists are 46%, and 28% Australian, and the other nationalities. Student visitors are 28%, 18% are retired, and 64% are workers in various sectors. The result of structural equation modelling (SEM) analysis indicates that the push factor correlation has not significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. The correlations between attractiveness factors have significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. Therefore, the management of Blimbingsari Tourism Village maybe directed to highlight the attractiveness of the village e.g. the uniqueness of the village, the village community activities, culture or traditions, natural beauty of the village, the availability of lodging, culinary, public facilities, visitor center, distance from the airport, the distance from the capital, and availability of transport
Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali. Available from: https://www.researchgate.net/publication/317012407_Motivasi_wisatawan_mengunjungi_desa_wisata_Blimbingsari_Jembrana_Bali [accessed May 19, 2017].

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Buku Pemasaran Pariwisata

Pemasaran Pariwisata

Kategori: Buku Sekolah
ISBN: 978-979-29-6270-3
Penulis: I Gusti Bagus Rai Utama
Ukuran: 19×23 cm
Halaman: 346 halaman
Tahun Terbit: 2017
Berat: 540 gram
Harga: Rp 115.000

Sinopsis:
Buku ini menyajikan perbedaan yang mendasar antara pemasaran produk pada umumnya dengan produk pariwisata khususnya di Indonesia yang saat ini sedang menggalakkan sektor kreatif ini sebagai sektor andalan pembangunan. Diharapkan buku ini dapat memberikan warna yang berbeda pada kelompok buku pemasaran dan sekaligus menjadi buku yang berguna bagi semua kalangan seperti mahasiswa pariwisata, para pengelola bisnis pariwisata, dan masyarakat umum lainnya.

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