PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION

PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION

 

I Gusti Bagus Rai Utama

Hospitality Management Department, Dhyana Pura University, Bali, Indonesia

Email: igustibagusraiutama@gmail.com

 

Abstract

This research was conducted in the province of Bali which aims to determine the attractor factors as the main attraction of tourism Bali from perspective of European, and also to determine the factors that predominantly determine European travel to Bali.  The research was designed by using research survey that involving 167 European tourist. The respondents were selected possessively when they are on vacation in Bali. Confirmatory factor analysis techniques are used to analyze a wide range of variables Balinese charm. The results showed that the attractor factors as the main attraction of tourism Bali are (1) the immigration, security of destination, and travel agencies, (2) the prices, the accommodation, food and transportation, (3) the history, culture, and natural beauty. While the most dominant factor in determining European tourists traveled to Bali are immigration, security destination, and travel agencies. The study’s findings also indicate that the images of Bali tourism are the destination’s history, culture, and nature. These three variables are in accordance with expectations of European tourists who have been known as travelers who like the interested on history, culture, and the beauty of the scenery.

 

Keyword: image, charm, history, culture, scenery, tourist, European

Full-Paper…

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INTEGRATION OF TOURIST ATTRACTIONS AS CITY TOUR PACKAGING IN DENPASAR BALI

INTEGRATION OF TOURIST ATTRACTIONS AS CITY TOUR PACKAGING IN DENPASAR BALI

I Gusti Bagus Rai Utama

Hospitality Management Department, Dhyana Pura University, Bali, Indonesia

Email: igustibagusraiutama@gmail.com

Abstract

Tourism as a science has been recognized by the Indonesian government since 2010, but has not been touched in depth matters are applicable. Integrated city tourism development model urgent should be done for short term and long term. Developing an urban area is an attempt to raise revenue through tax of hotels, restaurants, and increase economic activities in urban areas. Integrated city tourism will realize the satisfaction of all parties. Some cities in Indonesia deserve to be developed as a tourist city when viewed from some of the components as a tourist attraction. These components are like: the town hall, the street that contains myth and meaningful, historical monuments, culinary, colleges or universities, shopping malls, traditional markets, parks, museums, exhibitions, and other attractions. To be able to packaged it as a tourist product, the necessary integration of all aspects that comprise aspects of the appeal of the city, the transportation aspect, the aspect of the main aspects and support facilities, and institutions such as the attributes of human resources, systems, and other relevant institutions. In this study, Denpasar city as a case study for the city of Denpasar as a business center for Balinese, and the center of tourist activity both domestic and foreign. To make the city of Denpasar as an attractive tourist town, in need of restructuring. The arrangement is an urgent need e.g.  Community business center arrangement, the arrangement of the hotel, and the management of tourist areas. The results showed that of the 10 major tourist attractions as an indicator of the resort town of Denpasar, can be categorized as a livable city into a tourist town. Potential development of the tourist city could be seen from some of the attributes of the city assessed based popularity tourist attraction that has developed, such as the town hall, historic streets, city monuments, culinary, colleges or universities, shopping malls, traditional markets, city parks, museums town, exhibitions, and other urban areas is a resource that has the potential to be integrated into the city of Denpasar travel packages.

Keyword: city tourism, tourist, activity, attraction

Full-Paper…..

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Community Based Tourism of Blimbingsari Village, West Bali

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  • According to Jafari and Ritchie (1981), tourism is an interdisciplinary and integrates a variety of subjects, disciplines and focuses and can be seen from numerous points of views and approaches.
  • The tourism as a central study can be  studied  from  many  focuses  and  created  into  a  new  form tourism development model.
  • However tourism development model can  be  made  in  varying  forms  such  as  focus  on agriculture  as  Agrotourism,  ecology  as  ecotourism,  culture  as  cultural tourism, religion as religious tourism, etcetera.
  • Community based tourism is tourism in which local residents (often rural, poor and economically marginalised) invite tourists to visit their communities with the provision of overnight accommodation.
  • The residents earn income as land managers, entrepreneurs, service and produce providers, and employees. At least part of the tourist income is set aside for projects which provide benefits to the community as a whole.
  • Community based tourism enables the tourist to discover local habitats and wildlife, and celebrates and respects traditional cultures, rituals and wisdom. The community will be aware of the commercial and social value placed on their natural and cultural heritage through tourism, and this will foster community based conservation of these resources.

See the Slides: https://tourismbali.files.wordpress.com/2016/09/slide__cbt-blimbingsari.pdf

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Materi Kuliah Statistik Ekonomi dan Bisnis Lanjutan

Materi Kuliah Statistik Ekonomi dan Bisnis Lanjutan

  1. https://www.researchgate.net/publication/307899795_Teori_Sampling
  2. https://www.researchgate.net/publication/307899802_Teknik_Sampling
  3. https://www.researchgate.net/publication/307900167_Uji_Hipotesis
  4. https://www.researchgate.net/publication/307900422_Pendalaman_Uji_Hipotesis
  5. https://www.researchgate.net/publication/307900216_Distribusi_Sampling
  6. https://www.researchgate.net/publication/307900433_Uji_Korelasi
  7. https://www.researchgate.net/publication/307900390_Pendalaman_Uji_Korelasi_dan_Regresi
  8. https://www.researchgate.net/publication/307900618_Project_Korelasi_dan_Regresi
  9. https://www.researchgate.net/publication/307900483_Analisis_Factor_Explomatory
  10. https://www.researchgate.net/publication/307900571_Pendalaman_Analisis_Factor_Explomatory
  11. https://www.researchgate.net/publication/307900577_Project_Analisis_Factor_Explomatory
  12. https://www.researchgate.net/publication/307900749_Analisis_Factor_Confirmator_SEM_AMOS
  13. https://www.researchgate.net/publication/307900833_Pendalaman_Analisis_Factor_Confirmator_SEM_AMOS
  14. https://www.researchgate.net/publication/307900929_Project_Pendalaman_Analisis_Factor_Confirmator_SEM_AMOS
  15. https://www.researchgate.net/publication/307900947_Project_Pendalaman_Analisis_Factor_Confirmatory_SEM_AMOS_
  16. Mengujian_Model_Teoritis

 

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Seminar Proposal dan Skripsi

Yang perlu anda ketahui seputar Seminar Proposal dan Skripsi

Materi Pendukung tersedia di Gramedia terdekat…..
http://www.gramedia.com/metodologi-penelitian-pariwisata-hospitalitas-dlkp-studi-kasus.html

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Pengantar Industri Pariwisata dan Hospitalitas

Pengantar Industri Pariwisata dan Hospitalitas

Materi Pendukung tersedia di Gramedia terdekat…..
http://www.gramedia.com/metodologi-penelitian-pariwisata-hospitalitas-dlkp-studi-kasus.html

Buku Hardcopy dapat diorder via http://www.deepublish.co.id/penerbit/buku/547/Pengantar-Industri-Pariwisata

Digital Book dapat diorder via https://play.google.com/store/books/details/I_Gusti_Bagus_Rai_Utama_SE_MMA_MA_Pengantar_Indust?id=5jBQDAAAQBAJ

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DESTINATION IMAGE OF BALI BASED ON THE PUSH MOTIVATIONAL FACTORS, IDENTITY AND DESTINATION CREATIONS IN THE PERSPECTIVE OF FOREIGN SENIOR TOURIST

The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an international tourism destination, especially from the perspective of senior tourists. This research employed survey method and utilized a combination of quantitative and qualitative analytical techniques. Factor analysis condensed various indicators into several key indicators to form a model with goodness of fit. Indicators representing push motivation variable include the improvement of health/fitness and the drive to perform physical exercise. Indicators representing destination identity variable include the culture and nature of Bali. Indicators representing destination creation variable include the service quality of travel agencies and service quality of travel guides. Indicators representing destination image variable include the image of cultural uniqueness and holiday atmosphere of Bali. The survey in this study involved 400 respondents of senior tourists, exclusively only foreign nationals. Goodness of fit is affirmed on the results of the analysis model, which answered the hypothesis that push motivation and destination creation affect destination images.

Full text: http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/19629/18973

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