Strategi Menuju Pariwisata Bali yang Berkualitas


JURNAL KAJIAN BALI Volume 03, Nomor 02, Oktober 2013

Terakreditasi Peringkat B Berdasarkan SK Menristek DiktiNo. 12/M/KP/II/2015 tanggal 11 Februari 2015

The nature and culture of Bali with all their manifestations have yet to be able to attract tourists of high quality, even though the Balinese culture is undoubtedly popular in the international tourism arena. This article offers quality tourism management strategies in order to realize tourists’ satisfaction, which in turn is hoped to increase the visit of quality and loyal tourists in the future. This study utilizes desk research method with online data collection and information gathering technique, using secondary sources and other published scientific sources. Analytical techniques utilized include quantitative and qualitative descriptive analysis, and comparative analysis of previous research and scientific publications related to the economic and business dimensions of tourism. This research recommends that the implementation of quality tourism management for Bali is of urgent importance because Bali’s development has been relying on the tourism sector. There are five dimensions of quality offered to Bali’s tourism operators, ordered based on the important values for tourism customers: (1) tangible proof, (2) reliability, (3) responsiveness, (4) assurance, (5) empathy, which includes the ease of building relationships, good communication, attentiveness, and understanding the needs of customers where the hospitality and politeness of the Balinese people is a form of empathy that is considered to be fading and needs to be improved.

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