INTEGRATION OF TOURIST ATTRACTIONS AS CITY TOUR PACKAGING IN DENPASAR BALI

INTEGRATION OF TOURIST ATTRACTIONS AS CITY TOUR PACKAGING IN DENPASAR BALI

I Gusti Bagus Rai Utama

Hospitality Management Department, Dhyana Pura University, Bali, Indonesia

Email: igustibagusraiutama@gmail.com

Abstract

Tourism as a science has been recognized by the Indonesian government since 2010, but has not been touched in depth matters are applicable. Integrated city tourism development model urgent should be done for short term and long term. Developing an urban area is an attempt to raise revenue through tax of hotels, restaurants, and increase economic activities in urban areas. Integrated city tourism will realize the satisfaction of all parties. Some cities in Indonesia deserve to be developed as a tourist city when viewed from some of the components as a tourist attraction. These components are like: the town hall, the street that contains myth and meaningful, historical monuments, culinary, colleges or universities, shopping malls, traditional markets, parks, museums, exhibitions, and other attractions. To be able to packaged it as a tourist product, the necessary integration of all aspects that comprise aspects of the appeal of the city, the transportation aspect, the aspect of the main aspects and support facilities, and institutions such as the attributes of human resources, systems, and other relevant institutions. In this study, Denpasar city as a case study for the city of Denpasar as a business center for Balinese, and the center of tourist activity both domestic and foreign. To make the city of Denpasar as an attractive tourist town, in need of restructuring. The arrangement is an urgent need e.g.  Community business center arrangement, the arrangement of the hotel, and the management of tourist areas. The results showed that of the 10 major tourist attractions as an indicator of the resort town of Denpasar, can be categorized as a livable city into a tourist town. Potential development of the tourist city could be seen from some of the attributes of the city assessed based popularity tourist attraction that has developed, such as the town hall, historic streets, city monuments, culinary, colleges or universities, shopping malls, traditional markets, city parks, museums town, exhibitions, and other urban areas is a resource that has the potential to be integrated into the city of Denpasar travel packages.

Keyword: city tourism, tourist, activity, attraction

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