PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION
I Gusti Bagus Rai Utama
Hospitality Management Department, Dhyana Pura University, Bali, Indonesia
This research was conducted in the province of Bali which aims to determine the attractor factors as the main attraction of tourism Bali from perspective of European, and also to determine the factors that predominantly determine European travel to Bali. The research was designed by using research survey that involving 167 European tourist. The respondents were selected possessively when they are on vacation in Bali. Confirmatory factor analysis techniques are used to analyze a wide range of variables Balinese charm. The results showed that the attractor factors as the main attraction of tourism Bali are (1) the immigration, security of destination, and travel agencies, (2) the prices, the accommodation, food and transportation, (3) the history, culture, and natural beauty. While the most dominant factor in determining European tourists traveled to Bali are immigration, security destination, and travel agencies. The study’s findings also indicate that the images of Bali tourism are the destination’s history, culture, and nature. These three variables are in accordance with expectations of European tourists who have been known as travelers who like the interested on history, culture, and the beauty of the scenery.
Keyword: image, charm, history, culture, scenery, tourist, European