Senior tourists’ travel selection: A structural model development

ABSTRACT: This study aims to develop a structural model for senior tourists’ choice of
destination. The data was collected from 400 foreign nationals who spent their holiday in
Bali. Confirmatory factor analysis technique (SEM-AMOS) was used to find a causal
relationship between variables in the model, by applying concepts related to motivation, ie, push and pull motivation and their relationship with tourist satisfaction. The study found significant relations between the push and pull motivation. Significant indicators include

Senior tourists’ travel selection: A structural model development

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About raiutama

igustibagusraiutama@gmail.com
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