Category Archives: Journal

Research Thesis

DESTINATION IMAGE OF BALI BASED ON THE PUSH MOTIVATIONAL FACTORS, IDENTITY AND DESTINATION CREATIONS IN THE PERSPECTIVE OF FOREIGN SENIOR TOURIST

The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an international tourism destination, especially from the perspective of senior tourists. This research employed survey method and utilized a combination of quantitative and qualitative analytical techniques. Factor analysis condensed various indicators into several key indicators to form a model with goodness of fit. Indicators representing push motivation variable include the improvement of health/fitness and the drive to perform physical exercise. Indicators representing destination identity variable include the culture and nature of Bali. Indicators representing destination creation variable include the service quality of travel agencies and service quality of travel guides. Indicators representing destination image variable include the image of cultural uniqueness and holiday atmosphere of Bali. The survey in this study involved 400 respondents of senior tourists, exclusively only foreign nationals. Goodness of fit is affirmed on the results of the analysis model, which answered the hypothesis that push motivation and destination creation affect destination images.

Full text: http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/19629/18973

Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia

Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia

I Gusti Bagus Rai Utama

 

Abstract

Abstract

In recent years, many has begun to doubt the continued existence of Bali’s nature and culture in shaping its destination image. The current research was conducted to confirm the existence of culture and nature as the determining factors of Bali’s image as a tourism destination by selecting elderly Australian tourists as respondents, because this group tends to be more loyal and have longer average length of stay compared to other groups of tourists. This research aims to confirmatively answer the existence of Bali’s culture and nature as the destination’s identity and tourism image. The two main research questions are (1) what is the relationship between motivation, destination creation, and destination identity in forming the destination image of Bali? (2) how is the structural model of Bali’s destination image according to elderly Australian tourists? This research was conducting using survey method and quantitative analysis technique, involving 160 elderly Australian tourists. Findings from SEM analysis indicate that internal motivation influences destination image, while destination identity influences destination image, and destination creation also influences destination image. The research concludes that according to elderly Australian tourists, Bali’s culture and nature are remain strong factors in forming the island’s destination image.

Keywords

natural existence; Balinese culture; destination image; travel motivation; destination creation; destination identity

Full Text: PDF

Market Value Creation (Manajemen Pemasaran Universitas Dhyana Pura)

Market Value Creation (Manajemen Pemasaran Universitas Dhyana Pura)

Market Value Creations (Kreasi Pemasaran)

https://www.researchgate.net/publication/292251419_Market_Value_Creations_Kreasi_Pemasaran?ev=prf_pub

MVC dengan Fokus Pada Pelanggan

https://www.researchgate.net/publication/292251185_MVC_dengan_Fokus_Pada_Pelanggan?ev=prf_pub

MVC dengan Mengukur Kepuasan Pelanggan

https://www.researchgate.net/publication/292251343_MVC_dengan_Mengukur_Kepuasan_Pelanggan?ev=prf_pub

MVC dengan the Service Profit Chain

https://www.researchgate.net/publication/292251422_MVC_dengan_the_Service_Profit_Chain?ev=prf_pub

MVC dengan BALANCED SCORECARD (BSC)

https://www.researchgate.net/publication/292251260_MVC_dengan_BALANCED_SCORECARDBSC?ev=prf_pub

MVC dengan Experience Marketing

https://www.researchgate.net/publication/292251346_MVC_dengan_Experience_Marketing?ev=prf_pub

Life Style dan Social Class

https://www.researchgate.net/publication/292251313_Life_Style_dan_Social_Class?ev=prf_pub

Entrepreneurial Marketing

https://www.researchgate.net/publication/292251490_Entrepreneurial_Marketing?ev=prf_pub

Pemanfaatan Analitik pada Aktivitas Pemasaran

https://www.researchgate.net/publication/292251492_Pemanfaatan_Analitik_pada_Aktivitas_Pemasaran?ev=prf_pub

Pemasaran Viral (Viral Marketing)

https://www.researchgate.net/publication/292251617_Pemasaran_Viral_Viral_Marketing?ev=prf_pub

Segmentasi Targeting Posisioning

https://www.researchgate.net/publication/292251619_Segmentasi_Targeting_Posisioning?ev=prf_pub

Industri kreatif

https://www.researchgate.net/publication/292251620_Industri_kreatif?ev=prf_pub

HUBUNGAN CSR DAN MARKETING

https://www.researchgate.net/publication/292251621_HUBUNGAN_CSR_DAN_MARKETING?ev=prf_pub

Jurnal Kajian Bali Journal of Bali Studies, ISSN 2088-4443 (Print)

Jurnal Kajian Bali

Journal of Bali Studies2088-4443 (Print)

Homepage

Publisher: Universitas Udayana

Society/Institution: Pusat Kajian Bali

Country of publisher: Indonesia

Platform/Host/Aggregator: OJS

Date added to DOAJ: 11 Jan 2016

LCC Subject Category: Geography. Anthropology. Recreation: Geography (General)

Publisher’s keywords: Bali studies

Language of fulltext: Indonesian, English

Full-text formats available: PDF

PUBLICATION CHARGES

Article Processing Charges (APCs): No.

Submission Charges: No.

Waiver policy for charges? No.

EDITORIAL INFORMATION

Peer review

Editorial Board

Aims and scope

Instructions for authors

Time From Submission to Publication: 24 weeks

Volume 3, Issues 2

Melihat Kembali Merosotnya Wacana ‘Ajeg Bali’
Agung Wardana
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15691
(abstract)
The Balinese Subak as World Cultural Heritage: In the Context of Tourism
Shinji Yamashita
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15674
(abstract)
From Food Producer to Landscape Preserver: A Swiss Perspective on the Future of the Balinese Subak
Rachel P. Lorenzen
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15676
(abstract)
Pariwisata sebagai Wahana Pelestarian Subak, dan Budaya Subak Sebagai Modal Dasar dalam Pariwisata
I Gde Pitana, I Gede Setiawan Adi Putra
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15679
(abstract)
Bali Membangun kembali Industri Pariwisata: 1950-an
Adrian Vickers
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15673
(abstract)
Localizing the Global and Globalizing the Local: Opportunities and Challenges in Bali Island Tourism Development
I Nyoman Darma Putra
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15677
(abstract)
Penguatan Budaya Subak Melalui Pemberdayaan Petani
Wayan Windia
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15678
(abstract)
Konservasi Pusaka Budaya Istana Taman Ujung Karangasem
I Wayan Tagel Eddy
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15690
(abstract)
Strategi Menuju Pariwisata Bali yang Berkualitas
I Gusti Bagus Rai Utama
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15675
(abstract)
Pembelajaran Lintas Budaya: Penggunaan Subak sebagai Model “Ecopedagogy”
Sang Putu Kaler Surata
http://ojs.unud.ac.id/index.php/kajianbali/article/view/15687
(abstract)

Agrotourism as an Alternative form of tourism in Bali Indonesia

Agrotourism as an Alternative form of tourism in Bali Indonesia

Agrotourism as an Alternative form of tourism in Bali Indonesia

https://www.scholars-press.com/catalog/details/store/gb/book/978-3-639-66712-7/agrotourism-as-an-alternative-form-of-tourism-in-bali-indonesia?search=rai%20utama

Scholar’s Press ( 2014-10-22 )

This study discusses the general preview of tourism and agriculture in Bali, the opportunities and barriers of agrotourism development in Bali, stakeholders’ opinions concerning the development of agrotourism in Bali, agrotourism contributions toward economy and social situation improvements of the local communities, and contributions of agrotourism toward contribute for sustainable tourism development. This data collected through survey method using questionnaires distributed to 60 respondents from four groups of farmers comprise: Bayung Gede, Candikuning, Blimbingsari, and Pelaga Villages as samples. This study also used 35 expert respondents who come from each local community, universities, NGOs, and local governments.

Book Details:

ISBN-13: 978-3-639-66712-7
ISBN-10: 3639667123
EAN: 9783639667127
Book language: English
By (author) : I Gusti Bagus Rai Utama
Number of pages: 108
Published on: 2014-10-22
Category: Agriculture, horticulture, forestry, fishery, nutrition

Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination

Abstract

In the recent years, the senior foreign tourist segment has become increasingly important for the tourism industry. The strength of this market segment lies in its two characteristics: the purchasing power and the time available for travel. This research was conducted based on these two considerations. This research is confirmatory to the loyalty model developed by previous research, but specifically studied foreign senior tourists. The 400 respondents for this research were determined purposively. The criteria were senior tourists aged 55 or over and tourists vacationing in one of Bali’s tourism destinations. Descriptive statistical analysis and the SEM-AMOS structural model analysis tools were utilized. Meanwhile, the qualitative analysis is descriptive to complement the quantitative analysis. The demographic profiles of the respondents composed of 57 % male travelers and 43 % female. Tourists in the age group of 55–65 are 73 and 27 % over 65 years. Repeat visitors are 81 and 19 % first time visitors. The findings of this research indicated that (1) internal motivation does not have a significant effect on destination image, (2) external motivation has a significant effect on destination image and loyalty, but does not have a significant effect on tourist’s satisfaction, (3) destination image has a significant effect on tourist’s satisfaction, and (4) tourist’s satisfaction has a significant effect on destination loyalty. Two loyalty models were formed: (1) Destination loyalty is directly influenced by tourist’s satisfaction and indirectly influenced by destination image and external motivation. (2) Destination loyalty is directly influenced by external motivation, but the influence is not as significant as the influence of tourist’s satisfaction on loyalty. Theoretically, the research suggests maintaining the joint approach because this approach is able to answer various questions that quantitative approach alone cannot answer completely. From a practical perspective, the preservation of Bali’s destination image was found to be adequate. The image of Bali includes: (1) a destination that has cultural uniqueness, (2) welcoming local inhabitants, (3) comprehensive tourism infrastructure, and (4) comfortable tourism atmosphere.

Keywords

Senior foreign tourists Internal motivation External motivation Destination image Tourist’s satisfaction Tourist’s loyalty

ChapterDevelopment of Tourism and the Hospitality Industry in Southeast Asia. Part of the series Managing the Asian Century pp 37-49

See more http://link.springer.com/chapter/10.1007%2F978-981-287-606-5_3

PEMILU UNTUK MEMILIH PEJABAT ATAU PEMIMPIN?

Pejabat atau Pemimpin

Putra putri terbaik Bali, pada hari Rabu, 9 Desember 2015 akan menentukan nasib mereka sebagai bupati/walikota, dan lima tahun kemudian akan membuktikan diri bahwa mereka adalah hanya seorang bupati ataukah seorang pemimpin. Jika hanya menjadi bupati, maka mereka cenderung akan berbangga dengan jabatannya, dan mungkin akan menindas siapapun yang mengkritisinya, namun jika mereka seorang pemimpin, maka mereka akan selalu hadir sebagai orang pertama yang akan merasakan penderitaan rakyatnya.

Fakta di lapangan, gebrakan para calon justru terjadi hanya menjelang pilkada, bukan setelah pilkada. Sebab, budaya kepemimpinan kita memang telah berubah bukan lagi tulus dan ikhlas namun penuh dengan maksud dan pamrih tertentu. Sepintas nampak nyata, ada beberapa calon bupati terlalu ambisius dan terlihat cenderung menghalalkan segala cara untuk memenangkan persaingan, entah apa yang ingin dicapainya, padahal pemerintah dalam hal ini penyelenggara pemilu telah menyediakan sarana dan prasarana untuk penyelenggaraan pemilu tersebut. Masih amat nyata, terjadi pelanggaran yang cukup nyata dan hampir merata dilakukan oleh setiap calon bupati/walikota. Sebut saja misalnya, pemasangan Alat Peraga Kampanye (APK) yang tidak sesuai tempat, aturan, dan ketentuan yang telah ditetapkan. Masih terindikasi terjadi politik uang, politik pengerahan massa melalui “social power” seperti adat, struktur sosial lainnya, dan organisasi informal lainnnya.

Melihat kondisi tersebut, apa yang dapat kita harapkan jika kelak mereka menang? Hampir sebagian besar pejabat kita bangga dengan pakaian kebesarannya, empuk kursi kerjanya, dan cenderung tidak peduli pada realita di masyarakat. Jika ada kegagalan yang dibuatnya, selalu melakukan pembelaan yang seharusnya dapat diakui secara kesatria.

Jika pejabat berjiwa makelar (broker) mereka akan cenderung menuntaskan persoalaan secara matematis, bukan secara holistik. Artinya, pejabat ala manajer bukan pahlawan, padahal yang kita perlukan bukan pejabat ala manajer saja namun lebih daripada itu, bila perlu menjadi pemimpin sebagai pahlawan-pahlawan baru.

Kalau dilihat dari persoalan yang ada, hampir merata di setiap kabupaten di Bali, yakni persoalan kesejahteraan masyarakat, kesehatan, pendidikan, juga persoalan kerohanian hendaknya selalu menjadi agenda pokok setiap pemimpin baru hasil pilkada. Namun persoalan-persoalan tersebut haruslah dituntaskan secara multidimensional. Misalnya, kenapa masyarakat tidak sejahtera? Mungkin saja karena kesempatan kerja sangat kurang, mungkin saja upah buruh yang sangat rendah, mungkin saja hasil pertanian yang rendah dan tidak stabil. Kenapa masih terjadi banyak penyakit mewabah di masyarakat? Mungkin saja faktor lingkungan yang tidak layak, air yang telah tercemar, lingkungan yang sudah tidak bersahabat.

Ada program dasar atau inti dan ada juga program opsi yang seharusnya juga menjadi prioritas semua pejabat, baik pejabat politik maupun pejabat karier yang menjabat di semua dinas di lembaga pemerintahan. Masih banyak persoalan yang berhubungan dengan pelayanan masyarakat yang sangat lambat dan cenderung menunjukkan ketidakpedulian para pejabat. pelayanan Puskesmas yang tidak layak, pelayanan kesehatan masyarakat yang tidak cepat dan tanggap, pelayanan pajak yang seringkali bertolak belakang antara moto yang di iklankan dengan realitas yang sebenarnya di masyarakat. Upah buruh yang tidak cocok lagi dengan realitas pemenuhan kebutuhan minimum keluarga yang sebenarnya.

Semua yang disebutkan tersebut, sangat memerlukan regulasi pemerintah setelah pilkada secara berkesinambungan, tersistem serta melembaga dan membudaya sehingga siapa pun yang menjadi pemimpin akan dapat memecahkan permasalahan dengan cepat, tepat serta akurasinya dapat dipertanggungjawabkan.

Akhirnya, untuk dapat mewujudkan pembangunan masyarakat secara holistik atau menyeluruh diperlukan pemimpin yang bukan berjiwa makelar (broker) agar tidak terjadi habis jabatan habis juga tanggung jawabnya. Kita memerlukan pemimpin yang memiliki karakter integritas yang takut akan Tuhan sehingga mereka tidak berani korupsi, tidak berani menyalahgunakan kekuasaan yang dipercayakan masyarakat kepadanya, memimpin dengan jiwa melayani secara horizontal atau masyarakat dan melayani secara vertikal, takut berbuat curang karena Tuhan selalu dapat melihat perbuatan kita yang tersembunyi sekalipun.

Semoga proses demokrasi ini menyadarkan kita semua akan pentingnya masa depan Bali yang lebih baik. Nafsu keserakahan akan menjadikan Bali menjadi neraka bagi rakyatnya. Sedangkan keikhlasan akan membuat Bali sebagai surga bagi rakyatnya.

 

Penulis adalah Dosen Tetap Fakultas Ekonomika dan Humaniora, Universitas Dhyana Pura, Badung.

Strategi Menuju Pariwisata Bali yang Berkualitas

Abstract

JURNAL KAJIAN BALI Volume 03, Nomor 02, Oktober 2013

Terakreditasi Peringkat B Berdasarkan SK Menristek DiktiNo. 12/M/KP/II/2015 tanggal 11 Februari 2015

The nature and culture of Bali with all their manifestations have yet to be able to attract tourists of high quality, even though the Balinese culture is undoubtedly popular in the international tourism arena. This article offers quality tourism management strategies in order to realize tourists’ satisfaction, which in turn is hoped to increase the visit of quality and loyal tourists in the future. This study utilizes desk research method with online data collection and information gathering technique, using secondary sources and other published scientific sources. Analytical techniques utilized include quantitative and qualitative descriptive analysis, and comparative analysis of previous research and scientific publications related to the economic and business dimensions of tourism. This research recommends that the implementation of quality tourism management for Bali is of urgent importance because Bali’s development has been relying on the tourism sector. There are five dimensions of quality offered to Bali’s tourism operators, ordered based on the important values for tourism customers: (1) tangible proof, (2) reliability, (3) responsiveness, (4) assurance, (5) empathy, which includes the ease of building relationships, good communication, attentiveness, and understanding the needs of customers where the hospitality and politeness of the Balinese people is a form of empathy that is considered to be fading and needs to be improved.

see more
http://id.portalgaruda.org/?ref=browse&mod=viewarticle&article=349210

CONFIRMATION ON THE MOTIVATION AND SATISFACTION MODEL OF FOREIGN SENIOR TOURISTS

CONFIRMATION ON THE MOTIVATION AND SATISFACTION MODEL OF FOREIGN SENIOR TOURISTS

 

Foreign senior tourists are overseas travelers aged 55 and above. The core problem explored in the current research is whether there is a relationship between the motivation and satisfaction of foreign senior tourists vacationing in Bali. This is a confirmatory study built on the tourist loyalty model developed by Yoon and Uysal (2003) and Chi (2005), based on the theory of consumer behavior and its application for tourism. The current study is an in-depth confirmation on the effects of travel motivation of the senior tourism segment on the segment’s satisfaction because satisfaction, in turn, affects tourist loyalty as the basis for repeat visits and recommendations for friends and relatives. A survey of 400 respondents was conducted, using field survey method, combining quantitative and qualitative data. The analytical tools utilized were descriptive statistical analysis, multivariate analysis (Structural Equation Modeling), and qualitative descriptive analysis. The tests on confirmation model revealed a relationship model between motivation and satisfaction of foreign senior tourists vacationing in Bali. The goodness of fit tests revealed that the model is replicable for similar research settings. Motivational push factors affect the satisfaction of foreign senior tourists vacationing in Bali, comprising of: (1) the push to visit new places, (2) the push to gain new knowledge and experience, and (3) the push to get out of the daily routine. In addition, motivational pull factors also affect the satisfaction of senior foreign tourists vacationing in Bali, comprising of: (1) health facilities, the quality of travel agency services, and (3) the quality of tour guides. The study also revealed that the opinions of senior tourists on Bali are not all positive; several respondents criticized the various problems that threaten the sustainability of Bali’s tourism. Crowded streets and traffic congestions are seen to be detrimental to Bali’s reputation as island paradise.
Keywords: foreign tourists, senior tourism, motivation, push factors, pull factors, tourist satisfaction

Fulltext http://www.ijser.org/onlineResearchPaperViewer.aspx?CONFIRMATION-ON-THE-MOTIVATION-AND-SATISFACTION-MODEL.pdf

Botanical Garden as a Recreational Park: Balancing Economic Interest with Conservation

Botanical Garden as a Recreational Park: Balancing Economic Interest with Conservation

I Gusti Bagus Rai Utama
Universitas Dhyana Pura, Badung, Bali, Indonesia
raiutama@undhirabali.ac.id

Abstract— Bali Botanic Garden (Kebun Raya Bali) was originally established for botanical research and conservation, but has subsequently grown as an attractive tourism attraction. To attain information on the development of Bali Botanic Garden, this study examines several research questions as follows: (1) what are the characteristics of visitors?; (2) what is
the perception of visitors on Bali Botanic Garden?; (3) which factors push and motivate visitors to come?; (4) which factors affect the visitors of Bali Botanic Garden?. This study utilized survey method with 88 respondents as the sample. The instrument used was in the form of questionnaire, which was then analyzed with descriptive statistical tools, and factor
analysis to determine factors that affect visitors to visit Bali Botanic Garden. The results are as follows: (1) visitors of Bali Botanic Garden is dominated by domestic tourists, students and private employees, 20 to 40 age group, repeat visitors, and male visitors; (2) visitors of Bali Botanic Garden are pushed and motivated by the needs for relaxation, escape, strengthening family bond and play as very strong push factors. Secondary push factors include the needs for interaction, prestige, educational opportunity, and wish fulfillment as strong push factors. Meanwhile, romance and self-fulfillment are weak push factors; (3) five factors affect Bali Botanic Garden as a destination, including fees and service, natural attraction, accessibility, atmosphere, and facilities. Several recommendations for the management of Bali Botanic Garden include: (1) consider to visitor characteristics when diversifying the botanical garden; (2) pay attention to push factors deemed important by visitors to better match their expectations; (3) consider the five factors that were formed in managing, conserving, and utilizing the botanical garden so that this garden remain a viable tourism destination for locals and visitors.
Index Terms— accessibility, attractiveness, attraction, facility, motivation, recreation

Fulltext: http://www.ijser.org/researchpaper%5CBotanical-Garden-as-a-Recreational-Park-Balancing-Economic-Interest-with-Conservation.pdf

Travel Motivation and Destination Image of Bali Indonesia in the Perspective of Senior Foreign Tourists

Travel Motivation and Destination Image of Bali Indonesia in the Perspective of Senior Foreign Tourists
I Gusti Bagus Rai Utama, Komalawati
Abstract— The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an international tourism destination, especially from the perspective of senior tourists. This research employed survey method and utilized a combination of quantitative and qualitative analytical techniques. Factor analysis condensed various indicators into several key indicators to form a model with goodness of fit. Indicators representing push motivation variable include the improvement of health/fitness and the drive to perform physical exercise. Indicators representing destination identity variable include the culture and nature of Bali. Indicators representing destination creation variable include the service quality of travel agencies and service quality of travel guides. Indicators representing destination image variable include the image of cultural uniqueness and holiday atmosphere of Bali. The survey in this study involved 400 respondents of senior tourists, exclusively only foreign nationals. Goodness of fit is affirmed on the results of the analysis model, which answered the hypothesis that push motivation and destination creation affect destination image
Index Terms— destination creation, destination identity, destination image, motivational push factor, senior tourism.

Fulltex http://www.ijser.org/researchpaper%5CTravel-Motivation-and-Destination-Image-of-Bali-Indonesia-in-the-Perspective-of-Senior-Foreign-Tourists.pdf

SUDAH TERBIT: AGROWISATA SEBAGAI PARIWISATA ALTERNATIF INDONESIA

Judul AGROWISATA SEBAGAI PARIWISATA ALTERNATIF INDONESIA
Pengarang I Gusti Bagus Rai Utama, SE., MMA., MA
Institusi Universitas Dhyana Pura
Kategori Buku Referensi
Bidang Ilmu Ekonomi
ISBN 978-602-280-886-2
Ukuran 14×20 cm
Halaman 146 hlm.
Harga Rp.55.300
Ketersediaan Pesan Dulu
Sinopsis Sinopsis Agrowisata Indonesia adalah negara agraris yang memiliki potensi besar untuk dikembangkannya agrowisata. Pariwisata berbasis pertanian akan memberikan suatu angin segar bagi para petani dan masyarakat umum untuk dapat memperluas sektor pertanian yang selama ini mereka geluti menjadi objek pariwisata bagi para wisatawan minat khusus. Pembudidayaan dan perluasan peran dari sektor pertanian ini diharapkan dapat untuk meningkatkan kesejahteraan masyarakat pada umumnya,dan para petani pada khususnya. Hal ini tentu diperlukan berbagai upaya dan kolaborasi dari sektor lain untuk mencapainya, dengan memperhatikan asas berkelanjutan dan kerja sama berbagai pihak terkait untuk mengentaskan kemiskinan, khususnya bagi para petani dan masyarakat umum. Buku ini mengedepankan tentang kondisi agrowisata di Indonesia dan pengembangannya, juga potensi agrowisata sebagai bentuk pariwisata yang berkualitas dalam penerapan asas berkelanjutan. Hadirnya buku ini dapat dijadikan sebagai referensi bagi para pemerhati agrowisata dan pelaksana bisnis agrowisata, khususnya para petani untuk dapat meningkatkan potensi pertanian yang mereka geluti untuk demi tercapainya kesejahteraan dari para petani itu sendiri.

– See more at: http://www.deepublish.co.id/penerbit/buku/717/AGROWISATA-SEBAGAI-PARIWISATA-ALTERNATIF-INDONESIA#sthash.PCPHUL4P.dpuf

Leisure, Tourism, Recreation: SSRN eLibrary Database Search Results Scholarship Articles

1 Incl. Electronic Paper Agrotourism as an Alternative Form of Tourism in Bali Indonesia
The International Conference on Sustainable Development March 6, 2012, Inna Bali Beach Hotel Sanur Bali Indonesia
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 21
2 Incl. Electronic Paper Botanical Garden as a Recreational Park: Balancing Economic Interest with Conservation
International Journal of Scientific & Engineering Research, Volume 6, Issue 4, April- 2015, I SSN 2229-5518
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 5
3 Incl. Electronic Paper Confirmation on the Motivation and Satisfaction Model of Foreign Senior Tourists
International Journal of Scientific & Engineering Research, Volume 5, Issue 8,August-2014 1206 ISSN 2229-5518
I Gusti Bagus Rai Utama , I. Nyoman Darma Putra and I Made Suradnya
Universitas DhyanaPura ,Udayana University and Bali Tourism InstituteNumber of Pages in PDF File: 10
4 Incl. Electronic Paper Destination Image of Bali Indonesia in the Perspective of Senior Foreign Tourists
I Gusti Bagus Rai Utama and Komalawati
Universitas Dhyana Pura and Universitas Dhyana Pura
Number of Pages in PDF File: 11
5 Incl. Electronic Paper Destination Loyalty Model of Elderly Foreign Tourists Visiting Bali Tourism Destination
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 16
6 Incl. Electronic Paper Experience Marketing at Eka Karya Botanical Garden Bali
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 5
7 Incl. Electronic Paper Increasing the Interest of Forestry Education Through Collaboration with Tourism
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 9
8 Incl. Electronic Paper Landscape and Leisure Outdoor Recreation in Gieten-Drenthe, Netherlands
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 20
9 Incl. Electronic Paper Landscape as an Outdoor Recreation Form (Case Study the Netherlands and Bali, Indonesia )
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 21
10 Incl. Electronic Paper Leisure and Tourism on Quality of Life
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 12
11 Incl. Electronic Paper Positioning of Eco Tourism Objects in Bali Indonesia
I Gusti Bagus Rai Utama
Universitas Dhyana Pura
Number of Pages in PDF File: 10
12 Incl. Electronic Paper The Contradiction of Managing Tourism Objects Based on Culture and Its Heritage
I Gusti Bagus Rai Utama and Ni Made Eka Mahadewi
Universitas Dhyana Pura and Udayana University
Number of Pages in PDF File: 6
13 Incl. Electronic Paper Travelling Motivation and Satisfaction Visiting Bali Indonesia in the Perspective of Senior Tourist
I Gusti Bagus Rai Utama and Komalawati
Universitas Dhyana Pura and Universitas Dhyana Pura
Number of Pages in PDF File: 33

 

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Dosen Undhira dipercaya Sebagai Keynote Speaker International Workshop

UPM WorkshopDr. I Gusti Bagus Rai Utama, SE., MMA., MA, Dosen Undhira, yang merupakan salah seorang doktor pariwisata, dipercaya sebagai keynote speaker pada International Workshop yang diselenggarakan oleh Fakultas Kehutanan Universitas terbaik di Malaysia yakni Universiti Putra Malaysia pada tanggal 25 – 26 Mei 2015. Materi yang disampaikan pada workshop tersebut adalah tentang Forest Recreation and Tourism Education di Indonesia khususnya berhubungan dengan Ecotourism. Keynote spaker yang lainnya adalah Prof. Dr. Juan Pulhin dari Philipina untuk materi Forest Management, dan Prof. Dr. Songlod Jarusombuti dari Thailand untuk membawakan materi Wood Science and Technology.

Ada fenomena menarik yang terjadi pada negara-negara di ASEAN, bahwa minat generasi muda untuk melanjutkan studinya pada fakultas kehutanan semakin menurun dari tahun ke tahun. Pada diskusi yang melibatkan ratusan mahasiswa fakultas kehutanan tersebut, terkuak bahwa program studi atau fakultas kehutanan dianggap kurang dapat memberikan peluang kerja yang menarik minat generasi muda.

Rai Utama pada materi yang disajikannya, menjelaskan bahwa untuk meningkatkan minat generasi muda untuk melanjutkan studi di fakultas kehutanan, diperlukan inovasi dan kreatifitas untuk senantiasa mengetahui kebutuhan pasar kerja saat ini dan mendatang. Kolaborasi dengan sektor lain seperti pariwisata adalah salah satu jawabannya. Ecotourism adalah bentuk kolaborasi antara sektor kehutanan dengan pariwisata. Begitu juga Agrotourism adalah kolabrorasi antara pertanian dengan Pariwisata. Menurutnya, Sektor pariwisata adalah sektor yang paling seksi untuk dikolaborasikan dengan sektor manapun.

Undangan menjadi keynote speaker pada event international tersebut merupakan salah satu jawaban atas pergumulan Universitas Dhyana Pura yang kini telah memilih 13 program studi yang terakterditasi yakni S1 Manajemen, S1, Sastra Inggris, S1 Psikologi, S1 PG Paud, S1 PG PKK, D3. Pemasaran, S1, Perekam Medis dan Informasi Kesehatan, S1 Fisioterapi, S1 Ilmu Kesehatan Masyarakat, S1 Ilmu Gizi, S1 Biologi, S1 Sistem Informasi, S1 Tehnik Informatika dan Pusat Pendidikan dan Latihan Pariwisata (PPLP) dengan program pelatihan 1 tahun, 2 tahun dan 3 tahun, dalam mengimplementasikan karakater ke-7 dari 7 Karakter Undhira yang senantiasa ditanamkan bagi seluruh civitas akademika yakni Global Outlook yang mengarahkan mahasiswa dan para dosennya dapat berkontribusi pada dunia international. Untuk mencapai visi menjadi Universitas Teladan dan Unggulan, Undhira senantiasa berinovasi dan memberikan kesempatan bagi para dosen dan juga mahasiswa untuk berkreatifitas sesuai dengan bidang ilmunya masing-masing.

Sumber: http://undhirabali.ac.id/dosen-undhira-dipercaya-sebagai-keynote-speaker-international-workshop/#more-803

I Gusti Bagus Rai Utama (ORCID:0000-0002-1962-0707)

I Gusti Bagus Rai Utama (ORCID:0000-0002-1962-0707)
Vice Rector of Universitas Dhyana Pura, Bali, Indonesia
Agrowisata Sebagai Pariwisata Alternatif

IGBRAI UTAMA
KARYA ILMIAH MAHASISWA
2 2011

Perception and Factors Influencing Tourists Visiting Eka Karya Botanical Garden Bali

I Utama Rai, G Bagus
Thesis, Udayana University, Bali
2 2005

Pengaruh Sektor Pariwisata terhadap Kinerja Keuangan Daerah dan Kesejahteraan Masyarakat Kabupaten/Kota di Provinsi Bali

NK Widiastuti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana 2 (05)
1 2013

EXTENDED MARKETING MIX SEBAGAI STRATEGI MEMENANGKAN CERUK PASAR WISATAWAN SENIOR BAGI DESTINASI PARIWISATA BALI

IGBR Utama
1 2008

Agrotourism as an alternative form of tourism in Bali

IGBR Utama, STIMD Pura
Paper for the Global Development
1 2007

Increasing the Interest of Forestry Education Through Collaboration with Tourism

IGBR Utama
Humanities 619, 118,037
  2015

Positioning of Eco Tourism Objects in Bali Indonesia

IGBR Utama, IWR Junaedi
Available at SSRN 2595139
  2015

Botanical Garden as a Recreational Park: Balancing Economic Interest with Conservation

IGBR Utama
Available at SSRN 2595134
  2015

Destination Image of Bali Indonesia in the Perspective of Senior Foreign Tourists

R Utama
Destination Image of Bali Indonesia in the Perspective of Senior Foreign …
  2015

Pengembangan Eco-Tourism Untuk Konservasi Sumber Daya Alamiah Di Negara Sedang Berkembang (Analisis Tourist Area Life Cycle, Index of Irritation, Dan Swot)

IGBR Utama, IG Bagus
Available at SSRN 2544612
  2015

Pariwisata Bali: Antara Pelestarian Budaya Dan Pembangunan Ekonomi

R Utama, IG Bagus
Available at SSRN 2544613
  2015

Pariwisata Menurut Pandangan Islam Dan Muslim

IGBRAI UTAMA, IG Bagus
Available at SSRN 2544617
  2015

Mengukur Dampak Perubahan Iklim Pada Industri Pariwisata Menggunakan Model Computable General Equilibrium

R Utama, IG Bagus
Available at SSRN 2544611
  2015

Analisis Siklus Hidup Destinasi Pariwisata Bali: Kajian Ekonomi Pariwisata Terhadap Destinasi

R Utama, IG Bagus
Available at SSRN
  2015

Destination Loyalty Model of Elderly Foreign Tourists Visiting Bali Tourism Destination

IGBR Utama, IG Bagus
Available at SSRN 2531529
  2014

Destination Image of Bali in the Perspective of Senior Foreign Tourists

R Utama
Available at SSRN 2510755
  2014

Confirmation on the Motivation and Satisfaction Model of Foreign Senior Tourists

R Utama, D Putra, I Nyoman, I Suradnya
International Journal of Scientific & Engineering Research 5 (8), 1206
  2014

The Contradiction of Managing Tourism Objects Based on Culture and Its Heritage

R Utama
Summited for Conference, 24-27
  2014

The Motivation and Satisfaction of Elderly Tourists Visiting Bali Tourism Destination Indonesia

IGBR Utama
Journal of Economics and Sustainable Development 5 (18), 10-16
  2014

Motivation and Satisfaction of Senior Tourists for Traveling Overseas

IG Bagus, R Utama
International Conference on Academy and Business
  2012
AGROWISATA SEBAGAI PARIWISATA ALTERNATIF

AW FEBRIANTO
KARYA ILMIAH MAHASISWA
  2011
Landscape as an Outdoor Recreation Form (Case Study the Netherlands and Bali, Indonesia)

R Utama, IG Bagus
Available at SSRN 2553138
  2007
Analisis Hubungan Sapta Pesona Dengan Kepuasan Wisatawan Dalam Rangka Pengelolaan Lingkungan Hidup..

I Utama
  2007
SERVICE SOCIETY ESSAY

IGBR Utama
  2006
Experience Marketing at Eka Karya Botanical Garden Bali

IGBR Utama, J Schulp
  2006
PENGEMBANGAN WISATA KOTA SEBAGAI PARIWISATA MASA DEPAN INDONESIA

IGBR Utama
 
DIMENSI EKONOMI DAN BISNIS: DESAIN MANAJEMEN KUALITAS PELAYANAN PARIWISATA BALI

IGBR Utama, IPO Mahendra
 
STRATEGI MEMINIMALKAN “ECONOMIC LEAKAGES” PADA SEKTOR PARIWISATA

IGBR Utama
 
DIMENSI EKONOMI PARIWISATA KAJIAN DAMPAK EKONOMI DAN KEUNGGULAN PARIWISATA KABUPATEN/KOTA DI PROVINSI BALI

IGBR Utama
 
PEMANFAATAN KEBUN RAYA SEBAGAI TAMAN REKREASI: ANTARA KEPENTINGAN EKONOMI DAN PELESTARIAN ALAM

IGBR Utama
 
Strategi Menuju Pariwisata Bali yang Berkualitas

IGBR Utama
 
DHYANA PURA BADUNG EDISI 2013

IGBRAI UTAMA
 
Model Pencitraan Destinasi Pariwisata Bali Menurut Wisatawan Usia Lanjut Australia

IGBR Utama
 
Category Archives: News

IGBR Utama
 
Ucapan Terima Kasih

A Suryani, A Febransyah, A Sukmawati, BN Polii, B Haryanto, E Noor, …
 
Daftar Peserta Seminar Usulan Penelitian Desentralisasi Tahun 2014 Wilayah Bali

IW KANDI, WSEAK MM, MDAN KEPEMIMPINAN, KAM TAWUR, …
Universitas 1, 081002
 
Academic Paper: MOTIVATION AND SATISFACTION OF SENIOR TOURISTS FOR TRAVELING OVERSEAS

IG Bagus, R Utama
 

PEMANFAATAN KEBUN RAYA SEBAGAI TAMAN REKREASI: ANTARA KEPENTINGAN EKONOMI DAN PELESTARIAN ALAM

Kebun Raya Bali semula hanyalah lembaga konservasi tumbuhan telah berkembang menjadi objek wisata yang menawan dan menarik. Untuk mendapatkan informasi perkembangan Kebun Raya Bali, penelitian ini merumuskan masalah sebagai berikut: (1) bagaimanakah karakteristik wisatawan?; (2) bagaimanakah persepsi wisatawan terhadap Kebun Raya Bali?; (3) faktor-faktor apa sajakah yang mendorong dan memotivasi wisatawan untuk berkunjung?; (4) faktor-faktor apa sajakah yang mempengaruhi wisatawan berkunjung ke Kebun Raya Bali?.
Penelitian ini menggunakan metode survey dengan 88 responden sebagai sampel. Instrumen dalam pengumpulan data berupa angket, pengolahan data dilakukan dengan alat analisis sederhana statistik deskriptif, uji beda data berpasangan dengan Wilcoxon signed rank, dan analisis faktor untuk menentukan faktor-faktor yang berpengaruh pada Kebun Raya Bali.
Hasil penelitian ini adalah: (1) wisatawan yang mengunjungi Kebun Raya Bali ditinjau dari berbagai aspek, didominasi oleh, wisatawan nusantara, mahasiswa dan pegawai swasta, kelompok umur antara 20 sampai 40 tahun, wisatawan sering atau telah berulangkali berkunjung, laki-laki lebih banyak daripada perempuan; (2) wisatawan yang mengunjungi Kebun Raya Bali terdorong dan termotivasi karena faktor relaxation, escape, strengthening family bond dan play sebagai faktor pendorong kategori sangat kuat. Faktor pendorong kedua adalah social interaction, prestice, educational opportunity, dan wish fulfillment sebagai faktor pendorong kategori kuat. Sedangkan faktor romance, dan self fulfillment sebagai faktor pendorong kategori lemah; (3) terdapat lima faktor yang berpengaruh di Kebun Raya Bali, yakni faktor tariff dan pelayanan, faktor atraksi alam, faktor aksesibilitas, faktor situasi, dan faktor fasilitas.
Beberapa saran yang diperkirakan dapat bermanfaat bagi pengelola Kebun Raya Bali adalah: (1) sebaiknya mempertimbangkan dan memperhatikan karakteristik wisatawan dalam melakukan diversifikasi kebun raya; (2) memperhatikan faktor pendorong wisatawan yang berkunjung agar wisatawan datang sesuai dengan harapan wisatawan; (3) sebaiknya mempertimbangkan lima faktor yang terbentuk dalam melakukan pengelolaan, pelestarian, dan pemanfaatan kebun raya, sehingga kebun raya ini akan tetap menjadi tujuan masyarakat dalam melakukan rekreasi.
PEMANFAATAN KEBUN RAYA SEBAGAI TAMAN REKREASI: ANTARA KEPENTINGAN EKONOMI DAN PELESTARIAN ALAM. Available from: https://www.researchgate.net/publication/275028037_PEMANFAATAN_KEBUN_RAYA_SEBAGAI_TAMAN_REKREASI_ANTARA_KEPENTINGAN_EKONOMI_DAN_PELESTARIAN_ALAM [accessed Apr 20, 2015].

Impact Factor List 2014

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Search Journal Impact Factor List 2014
0-A  | B  | C  | D  | E  | F  | G  | H  | I  | J  | K  | L  | M  |
N  | O  | P  | Q  | R  | S  | T  | U  | V  | W  | X  | Y  | Z  |

Penutupan lokakarya hildiktipari (Himpunan Lembaga Pendidikan Tinggi Pariwisata Indonesia) dan ICPI (Ikatan Cendikiawan Pariwisata Indonesia) di STPNB..jumat 10 april 2015

Hildiktipari 2015

Penutupan lokakarya hildiktipari (Himpunan Lembaga Pendidikan Tinggi Pariwisata Indonesia) dan ICPI (Ikatan Cendikiawan Pariwisata Indonesia) di STPNB..jumat 10 april 2015

POSITIONING OF ECO TOURISM OBJECTS IN BALI INDONESIA

Eco-Bali

ABSTRACT

Ecotourism objects in this study include: (1) Bali Marine Park, (2) Bali Elephant Safari Park, (3) Bali Barat (West Bali) National Park, (4) Bali Butterfly Park, (5) Bali Reptile Park, (6) Sangeh Monkey Forest, (7) Ubud Botanic Garden, dan (8) Bali Botanic Garden based on the attributes of “facility, attractiveness, accessibility, and service”. This study utilized quantitative method, specifically exploratory research method and conclusive research method based on previous research and existing theories, in order to achieve the research objectives with the goal to generate new findings. Based on multidimensional scaling analysis, the perception of Bali Botanic Garden is similar to that of Sangeh Monkey Forest and Bali Barat National Park. While not in the same category as Bali Botanic Garden, the similarity coordinate of Ubud Botanic Garden is so close that it is a considerable competitor to Bali Botanic Garden. The ecotourism objects perceived to have similarities are Bali Butterfly Park and Ubud Botanic Garden. Another grouping based on similarity are Bali Marine Park and Bali Elephant Safari Park, whose similarity coordinates are quite distant from the other ecotourism objects. see more https://www.researchgate.net/publication/274313887_POSITIONING_OF_ECO_TOURISM_OBJECTS_IN_BALI_INDONESIA

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