Pengantar Industri Pariwisata dan Hospitalitas

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Pengantar Industri Pariwisata dan Hospitalitas

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The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an international tourism destination, especially from the perspective of senior tourists. This research employed survey method and utilized a combination of quantitative and qualitative analytical techniques. Factor analysis condensed various indicators into several key indicators to form a model with goodness of fit. Indicators representing push motivation variable include the improvement of health/fitness and the drive to perform physical exercise. Indicators representing destination identity variable include the culture and nature of Bali. Indicators representing destination creation variable include the service quality of travel agencies and service quality of travel guides. Indicators representing destination image variable include the image of cultural uniqueness and holiday atmosphere of Bali. The survey in this study involved 400 respondents of senior tourists, exclusively only foreign nationals. Goodness of fit is affirmed on the results of the analysis model, which answered the hypothesis that push motivation and destination creation affect destination images.

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Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia

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Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia

I Gusti Bagus Rai Utama



In recent years, many has begun to doubt the continued existence of Bali’s nature and culture in shaping its destination image. The current research was conducted to confirm the existence of culture and nature as the determining factors of Bali’s image as a tourism destination by selecting elderly Australian tourists as respondents, because this group tends to be more loyal and have longer average length of stay compared to other groups of tourists. This research aims to confirmatively answer the existence of Bali’s culture and nature as the destination’s identity and tourism image. The two main research questions are (1) what is the relationship between motivation, destination creation, and destination identity in forming the destination image of Bali? (2) how is the structural model of Bali’s destination image according to elderly Australian tourists? This research was conducting using survey method and quantitative analysis technique, involving 160 elderly Australian tourists. Findings from SEM analysis indicate that internal motivation influences destination image, while destination identity influences destination image, and destination creation also influences destination image. The research concludes that according to elderly Australian tourists, Bali’s culture and nature are remain strong factors in forming the island’s destination image.


natural existence; Balinese culture; destination image; travel motivation; destination creation; destination identity

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Market Value Creation (Manajemen Pemasaran Universitas Dhyana Pura)

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Market Value Creation (Manajemen Pemasaran Universitas Dhyana Pura)

Market Value Creations (Kreasi Pemasaran)

MVC dengan Fokus Pada Pelanggan

MVC dengan Mengukur Kepuasan Pelanggan

MVC dengan the Service Profit Chain


MVC dengan Experience Marketing

Life Style dan Social Class

Entrepreneurial Marketing

Pemanfaatan Analitik pada Aktivitas Pemasaran

Pemasaran Viral (Viral Marketing)

Segmentasi Targeting Posisioning

Industri kreatif


Jurnal Kajian Bali Journal of Bali Studies, ISSN 2088-4443 (Print)

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Jurnal Kajian Bali

Journal of Bali Studies2088-4443 (Print)


Publisher: Universitas Udayana

Society/Institution: Pusat Kajian Bali

Country of publisher: Indonesia

Platform/Host/Aggregator: OJS

Date added to DOAJ: 11 Jan 2016

LCC Subject Category: Geography. Anthropology. Recreation: Geography (General)

Publisher’s keywords: Bali studies

Language of fulltext: Indonesian, English

Full-text formats available: PDF


Article Processing Charges (APCs): No.

Submission Charges: No.

Waiver policy for charges? No.


Peer review

Editorial Board

Aims and scope

Instructions for authors

Time From Submission to Publication: 24 weeks

Volume 3, Issues 2

Melihat Kembali Merosotnya Wacana ‘Ajeg Bali’
Agung Wardana
The Balinese Subak as World Cultural Heritage: In the Context of Tourism
Shinji Yamashita
From Food Producer to Landscape Preserver: A Swiss Perspective on the Future of the Balinese Subak
Rachel P. Lorenzen
Pariwisata sebagai Wahana Pelestarian Subak, dan Budaya Subak Sebagai Modal Dasar dalam Pariwisata
I Gde Pitana, I Gede Setiawan Adi Putra
Bali Membangun kembali Industri Pariwisata: 1950-an
Adrian Vickers
Localizing the Global and Globalizing the Local: Opportunities and Challenges in Bali Island Tourism Development
I Nyoman Darma Putra
Penguatan Budaya Subak Melalui Pemberdayaan Petani
Wayan Windia
Konservasi Pusaka Budaya Istana Taman Ujung Karangasem
I Wayan Tagel Eddy
Strategi Menuju Pariwisata Bali yang Berkualitas
I Gusti Bagus Rai Utama
Pembelajaran Lintas Budaya: Penggunaan Subak sebagai Model “Ecopedagogy”
Sang Putu Kaler Surata

Agrotourism as an Alternative form of tourism in Bali Indonesia

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Agrotourism as an Alternative form of tourism in Bali Indonesia

Agrotourism as an Alternative form of tourism in Bali Indonesia

Scholar’s Press ( 2014-10-22 )

This study discusses the general preview of tourism and agriculture in Bali, the opportunities and barriers of agrotourism development in Bali, stakeholders’ opinions concerning the development of agrotourism in Bali, agrotourism contributions toward economy and social situation improvements of the local communities, and contributions of agrotourism toward contribute for sustainable tourism development. This data collected through survey method using questionnaires distributed to 60 respondents from four groups of farmers comprise: Bayung Gede, Candikuning, Blimbingsari, and Pelaga Villages as samples. This study also used 35 expert respondents who come from each local community, universities, NGOs, and local governments.

Book Details:

ISBN-13: 978-3-639-66712-7
ISBN-10: 3639667123
EAN: 9783639667127
Book language: English
By (author) : I Gusti Bagus Rai Utama
Number of pages: 108
Published on: 2014-10-22
Category: Agriculture, horticulture, forestry, fishery, nutrition

Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination

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In the recent years, the senior foreign tourist segment has become increasingly important for the tourism industry. The strength of this market segment lies in its two characteristics: the purchasing power and the time available for travel. This research was conducted based on these two considerations. This research is confirmatory to the loyalty model developed by previous research, but specifically studied foreign senior tourists. The 400 respondents for this research were determined purposively. The criteria were senior tourists aged 55 or over and tourists vacationing in one of Bali’s tourism destinations. Descriptive statistical analysis and the SEM-AMOS structural model analysis tools were utilized. Meanwhile, the qualitative analysis is descriptive to complement the quantitative analysis. The demographic profiles of the respondents composed of 57 % male travelers and 43 % female. Tourists in the age group of 55–65 are 73 and 27 % over 65 years. Repeat visitors are 81 and 19 % first time visitors. The findings of this research indicated that (1) internal motivation does not have a significant effect on destination image, (2) external motivation has a significant effect on destination image and loyalty, but does not have a significant effect on tourist’s satisfaction, (3) destination image has a significant effect on tourist’s satisfaction, and (4) tourist’s satisfaction has a significant effect on destination loyalty. Two loyalty models were formed: (1) Destination loyalty is directly influenced by tourist’s satisfaction and indirectly influenced by destination image and external motivation. (2) Destination loyalty is directly influenced by external motivation, but the influence is not as significant as the influence of tourist’s satisfaction on loyalty. Theoretically, the research suggests maintaining the joint approach because this approach is able to answer various questions that quantitative approach alone cannot answer completely. From a practical perspective, the preservation of Bali’s destination image was found to be adequate. The image of Bali includes: (1) a destination that has cultural uniqueness, (2) welcoming local inhabitants, (3) comprehensive tourism infrastructure, and (4) comfortable tourism atmosphere.


Senior foreign tourists Internal motivation External motivation Destination image Tourist’s satisfaction Tourist’s loyalty

ChapterDevelopment of Tourism and the Hospitality Industry in Southeast Asia. Part of the series Managing the Asian Century pp 37-49

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