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PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION

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PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION

 

I Gusti Bagus Rai Utama

Hospitality Management Department, Dhyana Pura University, Bali, Indonesia

Email: igustibagusraiutama@gmail.com

 

Abstract

This research was conducted in the province of Bali which aims to determine the attractor factors as the main attraction of tourism Bali from perspective of European, and also to determine the factors that predominantly determine European travel to Bali.  The research was designed by using research survey that involving 167 European tourist. The respondents were selected possessively when they are on vacation in Bali. Confirmatory factor analysis techniques are used to analyze a wide range of variables Balinese charm. The results showed that the attractor factors as the main attraction of tourism Bali are (1) the immigration, security of destination, and travel agencies, (2) the prices, the accommodation, food and transportation, (3) the history, culture, and natural beauty. While the most dominant factor in determining European tourists traveled to Bali are immigration, security destination, and travel agencies. The study’s findings also indicate that the images of Bali tourism are the destination’s history, culture, and nature. These three variables are in accordance with expectations of European tourists who have been known as travelers who like the interested on history, culture, and the beauty of the scenery.

 

Keyword: image, charm, history, culture, scenery, tourist, European

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INTEGRATION OF TOURIST ATTRACTIONS AS CITY TOUR PACKAGING IN DENPASAR BALI

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INTEGRATION OF TOURIST ATTRACTIONS AS CITY TOUR PACKAGING IN DENPASAR BALI

I Gusti Bagus Rai Utama

Hospitality Management Department, Dhyana Pura University, Bali, Indonesia

Email: igustibagusraiutama@gmail.com

Abstract

Tourism as a science has been recognized by the Indonesian government since 2010, but has not been touched in depth matters are applicable. Integrated city tourism development model urgent should be done for short term and long term. Developing an urban area is an attempt to raise revenue through tax of hotels, restaurants, and increase economic activities in urban areas. Integrated city tourism will realize the satisfaction of all parties. Some cities in Indonesia deserve to be developed as a tourist city when viewed from some of the components as a tourist attraction. These components are like: the town hall, the street that contains myth and meaningful, historical monuments, culinary, colleges or universities, shopping malls, traditional markets, parks, museums, exhibitions, and other attractions. To be able to packaged it as a tourist product, the necessary integration of all aspects that comprise aspects of the appeal of the city, the transportation aspect, the aspect of the main aspects and support facilities, and institutions such as the attributes of human resources, systems, and other relevant institutions. In this study, Denpasar city as a case study for the city of Denpasar as a business center for Balinese, and the center of tourist activity both domestic and foreign. To make the city of Denpasar as an attractive tourist town, in need of restructuring. The arrangement is an urgent need e.g.  Community business center arrangement, the arrangement of the hotel, and the management of tourist areas. The results showed that of the 10 major tourist attractions as an indicator of the resort town of Denpasar, can be categorized as a livable city into a tourist town. Potential development of the tourist city could be seen from some of the attributes of the city assessed based popularity tourist attraction that has developed, such as the town hall, historic streets, city monuments, culinary, colleges or universities, shopping malls, traditional markets, city parks, museums town, exhibitions, and other urban areas is a resource that has the potential to be integrated into the city of Denpasar travel packages.

Keyword: city tourism, tourist, activity, attraction

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Pengantar Industri Pariwisata dan Hospitalitas

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Pengantar Industri Pariwisata dan Hospitalitas

Materi Pendukung tersedia di Gramedia terdekat…..
http://www.gramedia.com/metodologi-penelitian-pariwisata-hospitalitas-dlkp-studi-kasus.html

Buku Hardcopy dapat diorder via http://www.deepublish.co.id/penerbit/buku/547/Pengantar-Industri-Pariwisata

Digital Book dapat diorder via https://play.google.com/store/books/details/I_Gusti_Bagus_Rai_Utama_SE_MMA_MA_Pengantar_Indust?id=5jBQDAAAQBAJ

DESTINATION IMAGE OF BALI BASED ON THE PUSH MOTIVATIONAL FACTORS, IDENTITY AND DESTINATION CREATIONS IN THE PERSPECTIVE OF FOREIGN SENIOR TOURIST

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The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an international tourism destination, especially from the perspective of senior tourists. This research employed survey method and utilized a combination of quantitative and qualitative analytical techniques. Factor analysis condensed various indicators into several key indicators to form a model with goodness of fit. Indicators representing push motivation variable include the improvement of health/fitness and the drive to perform physical exercise. Indicators representing destination identity variable include the culture and nature of Bali. Indicators representing destination creation variable include the service quality of travel agencies and service quality of travel guides. Indicators representing destination image variable include the image of cultural uniqueness and holiday atmosphere of Bali. The survey in this study involved 400 respondents of senior tourists, exclusively only foreign nationals. Goodness of fit is affirmed on the results of the analysis model, which answered the hypothesis that push motivation and destination creation affect destination images.

Full text: http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/19629/18973

Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia

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Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia

I Gusti Bagus Rai Utama

Abstract

Abstract

In recent years, many has begun to doubt the continued existence of Bali’s nature and culture in shaping its destination image. The current research was conducted to confirm the existence of culture and nature as the determining factors of Bali’s image as a tourism destination by selecting elderly Australian tourists as respondents, because this group tends to be more loyal and have longer average length of stay compared to other groups of tourists. This research aims to confirmatively answer the existence of Bali’s culture and nature as the destination’s identity and tourism image. The two main research questions are (1) what is the relationship between motivation, destination creation, and destination identity in forming the destination image of Bali? (2) how is the structural model of Bali’s destination image according to elderly Australian tourists? This research was conducting using survey method and quantitative analysis technique, involving 160 elderly Australian tourists. Findings from SEM analysis indicate that internal motivation influences destination image, while destination identity influences destination image, and destination creation also influences destination image. The research concludes that according to elderly Australian tourists, Bali’s culture and nature are remain strong factors in forming the island’s destination image.

Keywords

natural existence; Balinese culture; destination image; travel motivation; destination creation; destination identity

Full Text: PDF

Materi Pendukung tersedia di Gramedia terdekat…..
http://www.gramedia.com/metodologi-penelitian-pariwisata-hospitalitas-dlkp-studi-kasus.html


Buku Hardcopy dapat diorder via http://www.deepublish.co.id/penerbit/buku/547/Pengantar-Industri-Pariwisata

Digital Book dapat diorder via https://play.google.com/store/books/details/I_Gusti_Bagus_Rai_Utama_SE_MMA_MA_Pengantar_Indust?id=5jBQDAAAQBAJ