Pengantar Industri Pariwisata dan Hospitalitas

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Pengantar Industri Pariwisata dan Hospitalitas

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The strength of the senior traveler segment is the high purchasing power the length of stay in a destination, making this market segment increasingly important in present and future. Consequently, this research aims to establish a model of motivation and its relationship with the image of Bali as an international tourism destination, especially from the perspective of senior tourists. This research employed survey method and utilized a combination of quantitative and qualitative analytical techniques. Factor analysis condensed various indicators into several key indicators to form a model with goodness of fit. Indicators representing push motivation variable include the improvement of health/fitness and the drive to perform physical exercise. Indicators representing destination identity variable include the culture and nature of Bali. Indicators representing destination creation variable include the service quality of travel agencies and service quality of travel guides. Indicators representing destination image variable include the image of cultural uniqueness and holiday atmosphere of Bali. The survey in this study involved 400 respondents of senior tourists, exclusively only foreign nationals. Goodness of fit is affirmed on the results of the analysis model, which answered the hypothesis that push motivation and destination creation affect destination images.

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Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia

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Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia

I Gusti Bagus Rai Utama



In recent years, many has begun to doubt the continued existence of Bali’s nature and culture in shaping its destination image. The current research was conducted to confirm the existence of culture and nature as the determining factors of Bali’s image as a tourism destination by selecting elderly Australian tourists as respondents, because this group tends to be more loyal and have longer average length of stay compared to other groups of tourists. This research aims to confirmatively answer the existence of Bali’s culture and nature as the destination’s identity and tourism image. The two main research questions are (1) what is the relationship between motivation, destination creation, and destination identity in forming the destination image of Bali? (2) how is the structural model of Bali’s destination image according to elderly Australian tourists? This research was conducting using survey method and quantitative analysis technique, involving 160 elderly Australian tourists. Findings from SEM analysis indicate that internal motivation influences destination image, while destination identity influences destination image, and destination creation also influences destination image. The research concludes that according to elderly Australian tourists, Bali’s culture and nature are remain strong factors in forming the island’s destination image.


natural existence; Balinese culture; destination image; travel motivation; destination creation; destination identity

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Market Value Creation (Manajemen Pemasaran Universitas Dhyana Pura)

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Market Value Creation (Manajemen Pemasaran Universitas Dhyana Pura)

Market Value Creations (Kreasi Pemasaran)

MVC dengan Fokus Pada Pelanggan

MVC dengan Mengukur Kepuasan Pelanggan

MVC dengan the Service Profit Chain


MVC dengan Experience Marketing

Life Style dan Social Class

Entrepreneurial Marketing

Pemanfaatan Analitik pada Aktivitas Pemasaran

Pemasaran Viral (Viral Marketing)

Segmentasi Targeting Posisioning

Industri kreatif


Jurnal Kajian Bali Journal of Bali Studies, ISSN 2088-4443 (Print)

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Jurnal Kajian Bali

Journal of Bali Studies2088-4443 (Print)


Publisher: Universitas Udayana

Society/Institution: Pusat Kajian Bali

Country of publisher: Indonesia

Platform/Host/Aggregator: OJS

Date added to DOAJ: 11 Jan 2016

LCC Subject Category: Geography. Anthropology. Recreation: Geography (General)

Publisher’s keywords: Bali studies

Language of fulltext: Indonesian, English

Full-text formats available: PDF


Article Processing Charges (APCs): No.

Submission Charges: No.

Waiver policy for charges? No.


Peer review

Editorial Board

Aims and scope

Instructions for authors

Time From Submission to Publication: 24 weeks

Volume 3, Issues 2

Melihat Kembali Merosotnya Wacana ‘Ajeg Bali’
Agung Wardana
The Balinese Subak as World Cultural Heritage: In the Context of Tourism
Shinji Yamashita
From Food Producer to Landscape Preserver: A Swiss Perspective on the Future of the Balinese Subak
Rachel P. Lorenzen
Pariwisata sebagai Wahana Pelestarian Subak, dan Budaya Subak Sebagai Modal Dasar dalam Pariwisata
I Gde Pitana, I Gede Setiawan Adi Putra
Bali Membangun kembali Industri Pariwisata: 1950-an
Adrian Vickers
Localizing the Global and Globalizing the Local: Opportunities and Challenges in Bali Island Tourism Development
I Nyoman Darma Putra
Penguatan Budaya Subak Melalui Pemberdayaan Petani
Wayan Windia
Konservasi Pusaka Budaya Istana Taman Ujung Karangasem
I Wayan Tagel Eddy
Strategi Menuju Pariwisata Bali yang Berkualitas
I Gusti Bagus Rai Utama
Pembelajaran Lintas Budaya: Penggunaan Subak sebagai Model “Ecopedagogy”
Sang Putu Kaler Surata

Agrotourism as an Alternative form of tourism in Bali Indonesia

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Agrotourism as an Alternative form of tourism in Bali Indonesia

Agrotourism as an Alternative form of tourism in Bali Indonesia

Scholar’s Press ( 2014-10-22 )

This study discusses the general preview of tourism and agriculture in Bali, the opportunities and barriers of agrotourism development in Bali, stakeholders’ opinions concerning the development of agrotourism in Bali, agrotourism contributions toward economy and social situation improvements of the local communities, and contributions of agrotourism toward contribute for sustainable tourism development. This data collected through survey method using questionnaires distributed to 60 respondents from four groups of farmers comprise: Bayung Gede, Candikuning, Blimbingsari, and Pelaga Villages as samples. This study also used 35 expert respondents who come from each local community, universities, NGOs, and local governments.

Book Details:

ISBN-13: 978-3-639-66712-7
ISBN-10: 3639667123
EAN: 9783639667127
Book language: English
By (author) : I Gusti Bagus Rai Utama
Number of pages: 108
Published on: 2014-10-22
Category: Agriculture, horticulture, forestry, fishery, nutrition