Buku buku terindex SINTA


Agrotourism as an Alternative form of tourism in Bali Indonesia
ISBN : 9783639667127
Authors : I Gusti Bagus Rai Utama
Publisher : Scholars’ Press (October 22, 2014)
Germany | 2014

AGROWISATA SEBAGAI PARIWISATA ALTERNATIF INDONESIA
ISBN : 9786022808862
Authors : I Gusti Bagus Rai Utama
Publisher : Penerbit Buku Deepublish
Yogyakarta | 2015

 

Bali dalam Pelangi Opini dan Solusi
ISBN : 9786025610370
Authors : I Gusti Bagus Rai Utama
Publisher : Samudra Biru
Yogyakarta | 2018

Daya tarik wisata museum : sejarah dan perkembangannya di Ubud Bali
ISBN : 9786024537685
Authors : Ida Bagus Kade Subhiksu, I Gusti Bagus Rai Utama
Publisher : Penerbit Buku Deepublish
Yogyakarta | 2018

Development of Tourism and the Hospitality Industry in Southeast Asia: Chapter 3: Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination
ISBN : 9789812876058
Authors : I Gusti Bagus Rai Utama
Publisher : Springer
Singapore | 2016

Melirik Potensi dan Kekuatan Wisatawan Lanjut Usia di Bali Indonesia
ISBN : 9786025610387
Authors : I Gusti Bagus Rai Utama
Publisher : Samudra Biru
Yogyakarta | 2018

Metodologi Penelitian Pariwisata dan Hospitalitas: dilengkapi studi kasus penelitian
ISBN : 9786021586631
Authors : I Gusti Bagus Rai Utama
Publisher : Pustaka Larasan” Yayasan Pustaka Larasan Denpasar
denpasar | 2016

 

 

Metodologi Penelitian Pariwisata Dan Perhotelan
ISBN : 9789792934632
Authors : I Gusti Bagus Rai Utama, Ni Made Eka Mahadewi
Publisher : Penerbit Andi
Yogyakarta | 2012

 

Pemasaran Pariwisata
ISBN : 9789792962703
Authors : I Gusti Bagus Rai Utama
Publisher : Penerbit Andi
Yogyakarta | 2017

 

 

Pengantar Industri Pariwisata
ISBN : 9786022803287
Authors : I Gusti Bagus Rai Utama
Publisher : Deepublish Yogyakarta: CV. BUDI UTAMA
yogyakarta | 2016

 

 

Segmentasi pengunjung daya tarik wisata warisan budaya dunia jatiluwih
ISBN : 9786024538736
Authors : I Gusti Bagus Rai Utama, Ni Luh Christine Prawita Sari Suyasa
Publisher : Penerbit Buku Deepublish
Yogyakarta | 2018

The Market Power of Seniors Tourism in Bali Indonesia
ISBN : 9786202305280
Authors : I Gusti Bagus Rai Utama
Publisher : Scholars’ Press (December 27, 2017)
Germany | 2017

 

 

Museums as Cultural Tourism Attractions in Ubud Bali Indonesia

ISBN : 9786202307062

Authors : Ida Bagus Kade Subhiksu (Author),? I Gusti Bagus Rai Utama (Editor)

Publisher : Scholars’ PressGermany | 2018

 

 

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The Market Power of Seniors Tourism in Bali Indonesia

ABSTRACT

In the recent years, the senior foreign tourist segment has become increasingly important for the tourism industry. The strength of this market segment lays its two characteristics: the purchasing power and the time available for travel. This research was conducted based on these considerations. This research is confirmatory to the loyalty model developed by previous research, but specifically studied foreign senior tourists. The 400 respondents for this research were determined purposively. The criteria were senior tourists aged 55 or over and tourists vacationing in one of Bali’s tourism destinations. Descriptive statistical analysis and the SEM-AMOS structural model analysis tools were utilized. Meanwhile the qualitative analysis is descriptive, to complement the quantitative analysis.  The demographic profiles of the respondents composed of 57 percent male travelers, and 43 percent female. Tourists in the age group of 55 to 65 are 73 percent, and 27 percent over 65 years.  The findings of this research indicated that: (1) Push motivation does not have a significant effect on destination image. (2) Pull motivation has a significant effect on destination image and loyalty, but does not have a significant effect on tourist’s satisfaction. (3) Destination image has a significant effect on tourist’s satisfaction. (4) Tourist’s satisfaction has a significant effect on destination loyalty. Two loyalty models were formed: (1) Destination loyalty is directly influenced by tourist’s satisfaction, and indirectly influenced by destination image and pull motivation. (2) Destination loyalty is directly influenced by pull motivation, but the influence is not as significant as the influence of tourist’s satisfaction on loyalty. Theoretically, the research suggests maintaining the joint approach because this approach is able to answer various questions that quantitative approach alone cannot answer completely. From a practical perspective, the preservation of Bali’s destination image was found to be adequate. The image of Bali include: (1) a destination that has cultural uniqueness, (2) welcoming local inhabitants, (3) comprehensive tourism infrastructure, and (4) comfortable tourism atmosphere.

Keywords: senior foreign tourists, push motivation, pull motivation, destination image, tourist’s satisfaction, tourist’s loyalty.

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Mohon kiranya dapat berpartisipasi pada pengisian angket survei

Kepada Yth. Bapak/Ibu/Sdr/Sahabat

Mohon kiranya dapat berpartisipasi pada pengisian angket survei

Salam hangat dari Tanah Lot, Tabanan Bali.

Daya tarik wisata Tanah Lot adalah yang paling populer diantara beberapa daya tarik wisata yang dimiliki oleh Kabupaten Tabanan. Pengunjung pertahunnya melebihi dari 2 juta pengunjung. Peluang dengan popularitas yang dimiliki oleh Daya Tarik Wisata Tanah adalah penciptaan usaha baru yang terkait dengan aktifitas wisata, pencitraan pariwisata bagi Kabupaten Tabanan see more http://www.baliglory.com/2015/04/tanah-lot-temple.html

Berdasarkan latar belakang masalah tersebut di atas, maka pokok permasalahannya adalah bagaimanakah profil pengunjung Daya Tarik Wisata Tanah Lot Dan Preferensinya terhadap produk olahan kakao, dengan sub-pokok permasalahan sebagai berikut:

1) Bagaimanakah profil pengunjung Daya Tarik Wisata Tanah Lot dilihat dari faktor demografi dan psikografinya?

2) Bagaimanakah profil pengunjung Daya Tarik Wisata Tanah Lot dilihat dari Tujuan berkunjung, Transportasi yang anda gunakan, Perkiraan lama tinggal, Waktu kedatangan, dan Jumlah uang yang bersedia dikeluarkan selama berada di Tanah Lot?

3) Bagaimanakah profil pengunjung Daya Tarik Wisata Tanah Lot dilihat dari Preferensinya terhadap produk olahan kakao?

This survey is to know the profile of visitor to Tanah Lot and preference to the cacao product which is planned to be distributed near Tanah Lot

Jika berkenan, kiranya dapat mengisi suurvey pada link url di bawah ini:
https://goo.gl/A2Dpgv

Hormat saya,

I Gusti Bagus Rai Utama

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DOAJ Directory of Open Access Journal for I Gusti Bagus Rai Utama

Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali
I Gusti Bagus Rai Utama, I Wayan Ruspendi Junaedi
Jurnal Kajian Bali. 2017;7(1):165-186
Abstract | Full Text
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Chapter 3: Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination

978-981-287-606-5Abstract
In the recent years, the senior foreign tourist segment has become
increasingly important for the tourism industry. The strength of this market segment
lies in its two characteristics: the purchasing power and the time available for travel.
This research was conducted based on these two considerations. This research is
confirmatory to the loyalty model developed by previous research, but specifically studied foreign senior tourists. The 400 respondents for this research were deter-
mined purposively. The criteria were senior tourists aged 55 or over and tourists
vacationing in one of Bali’s tourism destinations. Descriptive statistical analysis and
the SEM-AMOS structural model analysis tools were utilized. Meanwhile, the qualitative analysis is descriptive to complement the quantitative analysis. The demo-
graphic profiles of the respondents composed of 57 % male travelers and 43 %
female. Tourists in the age group of 55–65 are 73 and 27 % over 65 years. Repeat
visitors are 81 and 19 % first time visitors. The findings of this research indicated
that (1) internal motivation does not have a significant effect on destination image,
(2) external motivation has a significant effect on destination image and loyalty, but
does not have a significant effect on tourist’s satisfaction, (3) destination image has
a significant effect on tourist’s satisfaction, and (4) tourist’s satisfaction has a significant effect on destination loyalty. Two loyalty models were formed: (1)
Destination loyalty is directly influenced by tourist’s satisfaction and indirectly
influenced by destination image and external motivation. (2) Destination loyalty is
directly influenced by external motivation, but the influence is not as significant as
the influence of tourist’s satisfaction on loyalty. Theoretically, the research suggests
maintaining the joint approach because this approach is able to answer various
questions that quantitative approach alone cannot answer completely. From a practical perspective, the preservation of Bali’s destination image was found to be adequate. The image of Bali includes: (1) a destination that has cultural uniqueness, (2)
welcoming local inhabitants, (3) comprehensive tourism infrastructure, and (4)
comfortable tourism atmosphere.
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Confirmation On The Motivation And Satisfaction Model Of Foreign Senior Tourists

citefactor-journal-indexingForeign senior tourists are overseas travelers aged 55 and above. The core problem explored in the current research is whether there is a relationship between the motivation and satisfaction of foreign senior tourists vacationing in Bali. This is a confirmatory study built on the tourist loyalty model developed by Yoon and Uysal (2003) and Chi (2005), based on the theory of consumer behavior and its application for tourism. The current study is an in-depth confirmation on the effects of travel motivation of the senior tourism segment on the segment’s satisfaction because satisfaction, in turn, affects tourist loyalty as the basis for repeat visits and recommendations for friends and relatives. A survey of 400 respondents was conducted, using field survey method, combining quantitative and qualitative data. The analytical tools utilized were descriptive statistical analysis, multivariate analysis (Structural Equation Modeling), and qualitative descriptive analysis. The tests on confirmation model revealed a relationship model between motivation and satisfaction of foreign senior tourists vacationing in Bali. The goodness of fit tests revealed that the model is replicable for similar research settings. Motivational push factors affect the satisfaction of foreign senior tourists vacationing in Bali, comprising of: (1) the push to visit new places, (2) the push to gain new knowledge and experience, and (3) the push to get out of the daily routine. In addition, motivational pull factors also affect the satisfaction of senior foreign tourists vacationing in Bali, comprising of: (1) health facilities, the quality of travel agency services, and (3) the quality of tour guides. The study also revealed that the opinions of senior tourists on Bali are not all positive; several respondents criticized the various problems that threaten the sustainability of Bali’s tourism. Crowded streets and traffic congestions are seen to be detrimental to Bali’s reputation as island paradise.

see more …  click here

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International Research Conference On Higher Education (IRCHE) 2017 in Bali

Universitas Dhyana Pura bekerjasama dengan Polytechnic University of the Philippines akan menyelenggarakan International Research Conference On Higher Education (IRCHE) 2017 pada tanggal 13-16 Desember 2017 di Inna Grand Bali Beach Sanur Bali dengan Tema “Optimizing Research innovation Through International Partnership and Collaboration”. Kami mengundang Bapak/Ibu Dosen/Peneliti untuk ikut berpartisipasi aktif dalam kegiatan IRCHE 2017 sebagai pemakalah maupun peserta seminar. Untuk deadline submission abstract paling lambat tanggal 15 Juli 2017.

Universitas Dhyana Pura diberikan kuota sebanyak 50 paper untuk pemakalah dari Indonesia yang ikut berpartisipasi dan mendapatkan potongan biaya pendaftaran melalui kuota yang sudah disediakan, hingga saat ini masih tersisa 25 kuota. Apabila Bapak/Ibu mendaftar melalui kami akan mendapat diskon biaya pendaftaran dari harga US$ 350 menjadi US$ 200.

Sebelum melakukan registrasi dapat melakukan sign up terlebih dahulu sesuai petunjuk yang tertulis pada poster IRCHE 2017, dapat melalui laman http://irche.org/ atau untuk informasi lebih lengkap dapat menghubungi Hotline Undhira di 0813974477.Poster Terbaru IRCHE 2017

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