Market Value Creation (Manajemen Pemasaran Universitas Dhyana Pura)
Market Value Creations (Kreasi Pemasaran)
MVC dengan Fokus Pada Pelanggan
https://www.researchgate.net/publication/292251185_MVC_dengan_Fokus_Pada_Pelanggan?ev=prf_pub
MVC dengan Mengukur Kepuasan Pelanggan
https://www.researchgate.net/publication/292251343_MVC_dengan_Mengukur_Kepuasan_Pelanggan?ev=prf_pub
MVC dengan the Service Profit Chain
https://www.researchgate.net/publication/292251422_MVC_dengan_the_Service_Profit_Chain?ev=prf_pub
MVC dengan BALANCED SCORECARD (BSC)
https://www.researchgate.net/publication/292251260_MVC_dengan_BALANCED_SCORECARDBSC?ev=prf_pub
MVC dengan Experience Marketing
https://www.researchgate.net/publication/292251346_MVC_dengan_Experience_Marketing?ev=prf_pub
Life Style dan Social Class
https://www.researchgate.net/publication/292251313_Life_Style_dan_Social_Class?ev=prf_pub
Entrepreneurial Marketing
https://www.researchgate.net/publication/292251490_Entrepreneurial_Marketing?ev=prf_pub
Pemanfaatan Analitik pada Aktivitas Pemasaran
Pemasaran Viral (Viral Marketing)
https://www.researchgate.net/publication/292251617_Pemasaran_Viral_Viral_Marketing?ev=prf_pub
Segmentasi Targeting Posisioning
https://www.researchgate.net/publication/292251619_Segmentasi_Targeting_Posisioning?ev=prf_pub
Industri kreatif
https://www.researchgate.net/publication/292251620_Industri_kreatif?ev=prf_pub
HUBUNGAN CSR DAN MARKETING
https://www.researchgate.net/publication/292251621_HUBUNGAN_CSR_DAN_MARKETING?ev=prf_pub